AI Compliance
Blog details
Surviving the EU AI Act: A Marketer's Guide to Ethical, Compliant AI in 2025
The EU AI Act entered into force in August 2024, and high‑risk AI systems must be fully compliant by August 2025. For marketers, that means radical transparency and a hard stop on discriminatory profiling.
AI.nl warns that 'AI‑washing' will soon be history brands risk steep fines for using the AI label without substantive compliance. KVK provides a practical checklist to align your data policy with both GDPR and the AI Act.
Focus keywords: "EU AI Act", "AI marketing privacy", "AVG compliance", "ethical advertising".
Read AI.nl's compliance guide for actionable steps to ensure your AI marketing practices meet EU regulations.
AI.nl – AI‑washing & EU AI Act: Waarom AI-washing binnenkort tot het verleden behoort
KVK – New AI Rules: Veiligheidsregels voor artificiële intelligentie (AI-verordening)
Published: June 23, 2025 — Navigate AI compliance with confidence in the Netherlands.