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How Animation Can Improve Your Business in 2025
From TikTok Reels to SaaS onboarding flows, motion is now the language of the web. Businesses that harness animation report higher engagement, clearer message retention and measurable revenue lifts—often at a fraction of live-action budgets. Below are six research-backed benefits you can start leveraging today.
90% of marketers say video delivers a positive ROI, and 87% credit it with directly increasing sales. Animated explainers distill your value prop into a 60-second story, guiding prospects to that all-important click.
💡 Tip: End each video with a spoken + visual call-to-action (CTA) and make the last frame clickable on YouTube or your landing page.
When a product is technical—think fintech dashboards or biotech patents—animation lets you zoom inside a chip or personify DNA in seconds. It's why 14.5% of marketers choose animation specifically to "simplify complex messages."
Viewers remember stories, not slide decks. Captions and dynamic graphics can boost viewer affinity by 95% and recall by 58%. Design a distinctive character or color palette, and your audience will recognize you long after the video ends.
Google loves dwell time. 87% of video marketers have seen animation increase the average time visitors spend on their site, sending strong "quality content" signals to search algorithms. Add VideoObject schema, compress to WebM/MP4, and name your files with target keywords to rank even faster.
Resize one master animation into:
86% of marketers say video drives more traffic when reused across platforms, stretching every production dollar.
Animated assets are editable—swap text, translate VO, or update UI screenshots without reshooting. 11% of marketers cite animation's budget-friendliness over live action as a major perk.
| Step | Action | Why it Matters |
|---|---|---|
| 1. Map your funnel | Decide whether you need awareness (social), consideration (explainer), or decision (testimonial animation). | Tailors style & length to intent. |
| 2. Research keywords | Tools like Ahrefs reveal question-based terms ("how your product works"). | Drives organic discovery. |
| 3. Script first, design second | A 130-word script ≈ 60s of video. | Keeps pacing tight for mobile viewers. |
| 4. Add captions & alt text | E.g., alt="animated CRM dashboard overview" | Increases accessibility & SEO. |
| 5. Implement tracking | Use UTM codes or Wistia's heatmaps. | Measures real ROI. |
Animated content turns complex value propositions into shareable stories that convert. If you'd like expert help, book a free strategy call or browse our explainer video portfolio for inspiration.
Published: April 28, 2025 — keep this article evergreen by updating stats annually.